The Power of Building Credibility in Marketing ft Margaux Grasso (Marine Biologist turned Marketer)
Margaux has a fascinating and unusual career story: from marine biologist (studying the diet of deep sea sharks) to freelance journalist for The Guardian to Marketing professional. The common thread in these various experiences is making complex ideas easy to understand.
Credibility and collaboration might seem easy concepts to grasp but they’re definitely NOT easy to put into practice. While marketing is often seen as the external voice of the business (building brand awareness, and generating leads) its real success begins much closer to home.
In this episode, Margaux and I delve into the perception of marketing within organisations, exploring the importance of educating internal stakeholders about marketing's role and contributions to business success - in order to build credibility and enhance collaboration.
“Most of the time, at least in B2B, marketers are often a bit removed from the customer. So if you can earn enough credibility to get invited into sales calls and strategic discussions, you can improve your knowledge of both the customer and the business, and make your marketing better. As a junior marketer, it means you can become more strategic and it can help you be promoted as well.”
Tune into the episode for a healthy dose of career advice and tips on how to change your co-workers’ perception of Marketing (if it’s not on the positive side of things).
Download Margaux’s guide: Why marketing isn’t valued and how to change that for more actional advice for marketing professionals.
Also, let’s talk about Margaux’s courage to make a complete career shift after university. She explains how she pivoted away from marine biology, gradually moving into communicator roles, getting a Master degree in Science Communication before building a decade-long career in Marketing. There’s so much to learn!
ABOUT MARGAUX GRASSO
Margaux is a Marketing consultant and collaboration specialist, helping marketing teams in science and tech fix internal friction.
Through Wripple, Margaux offers structured and collaborative programmes that help Marketing teams be better aligned with Sales, build credibility and improve their modus operandi.
Connect with Margaux on LinkedIn
CAREER COACHING for MARKETING PROFESSIONALS
(it’s what I do)
Sponsorship slots available. Please contact Ana for details.
