In this episode, I’m looking into the four career models (linear, expert, roamer and spiral) and four specific options available to you as a Marketing professional if climbing the corporate ladder doesn’t appeal to you.

"Here we are a year later, and there is no sign of me going back to work [into full-time employment] anytime soon.” Lucy Smith, Marketing Consultancy Director and Founder of Thistl

Lucy’s successful freelancing story inspired this webinar turned-podcast-episode and if you’re a marketer contemplating this route: it’s perfect for you!.

Lucy talks about her tech stack, the importance of networking with other freelancers, and how she jump-started her business after leaving her previous role. Kudos, Lucy!

“Freedom is definitely one of the main benefits [of freelancing], as is the opportunity of moving into different industries or different sectors that you wouldn't have had before.

[The challenge] is keeping that flow of work. You’ve got to always think about where your next clients are coming from.”

Tune into this honest conversation with Erica Coulehan, former Product Marketer at Bentley Systems and Owner of EC-Marketing where we talked about the realities of freelancing, her own creative process, networking and everything in between.

Warning: this episode might just make you fall in love with Marketing.

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.

The first main decision you will face as you transition into freelancing is how to market your services.

In this episode (which felt like recording a voice message for all of you out there pondering this choice) - I outline a few things to consider so you make the right choice for you.

Ana Rogerson - Podcast Host

“If I learned one thing setting up my own business is that marketing is the same whatever you're selling and whatever industry you're in.”

Denise Strohsahl, Small Business Marketing Consultant, Founder of sandstonecastles

“I think that being a solopreneur is a viable career route for young professionals with a caveat…

… the other big problem I see with freelancing as a fresh graduate is …” Tune in for a snapshot of the pros and cons of these two career choices, as viewed by me.