From Marketing to MAD Shoes. A Marketer’s Career Story ft. Georgiana Ghiciuc, PhD
In this episode of Your Marketing Big Sister Podcast, my guest - Georgiana Ghiciuc shared her multifaceted entrepreneurial journey, transitioning from academia to content marketing and then founding a unique shoe brand.
She spoke about the advantage of having a marketing background when it comes to growing a business and emphasised the importance of learning from mistakes (sharing a few of her own).
Georgiana offered insightful advice for aspiring female entrepreneurs, highlighting the need for patience and a financial cushion when starting a business.
Her journey reflects the non-linear path of many entrepreneurs with her background in communication and PR being the foundation of her career, before moving into the academia, employer branding and as of 2023, into the world of fashion and designer shoes.
Made in Romania, The MAD Shoes have been worn at events such as the Emmy Awards, Disney Premieres and have been featured in magazines like Vogue.
We hope you'll enjoy this discussion and be inspired and encouraged by Georgiana’s entrepreneurial spirit.
Chapters
00:00Introduction to Georgiana's Journey
02:18Transition from Academia to Entrepreneurship
04:42Building a Unique Shoe Brand
06:47Skills and Challenges in Entrepreneurship
09:30The Importance of Marketing Knowledge
11:53Learning from Mistakes in Business
14:20Adapting to Market Needs
16:51Employer Branding Insights
17:08Versatility and Adaptability in Career
17:38Advice for Aspiring Female Entrepreneurs
CONNECT WITH GEORGIANA GHICIUC via:
the MAD Shoes website
The Madgician Podcast hosted by Georgiana
Georgiana left the world of digital marketing to help women express their uniqueness by wearing exquisite, handmade shoes (as described by Vogue) that are not just stylish but also comfortable. Made in Romania.
MARKETING CAREER ADVICE
For any questions or suggestions regarding the podcast, please use this website or the social media accounts below. I’d love to hear from you.
Sponsorship slots available. Please contact Ana for details.
