“While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy at the same time."

Rowan Morrison, Co-Managing Director at Rationale

“LinkedIn is a social network, it is not a social media channel. Social media is much more - broadcast and resonate, LinkedIn is much more - relationship and network.” James Potter, The Linked In Man

“I think that being a solopreneur is a viable career route for young professionals with a caveat…

… the other big problem I see with freelancing as a fresh graduate is …” Tune in for a snapshot of the pros and cons of these two career choices, as viewed by me.

“Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.”

….

Marketers are their best selves when they believe in and love the product they’re marketing. And if you don’t, it is hard to get excited about your role. ”

Lauren Berkemeyer, Chief Marketing Officer at YuLife, Ex-Dow Jones, WSJ Marketer

“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you.

Marketers have been influencers since the day marketing was born.” Marie Grieve, Marketer and Founder of Costello Palmer Communications

“The things that make words worth reading are empathy, imagination, creativity, human relationships. AI is just a very, very comprehensive answering machine. Quality will trump quantity - always.”

Eloise Leeson-Smith, Linguist and Founder of Olim Communications

I'm Ana Rogerson - a seasoned marketing professional with over 13 years of experience and a passion for helping others.

Tune into my podcast for a dose of wisdom, a pinch of encouragement and a whole lot of expertise shared by my guests and I to enable YOU to navigate the wild and beautiful world of marketing.