Professional Advice with a Sisterly Twist
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Professional Advice with a Sisterly Twist --
YOUR MARKETING BIG SISTER
podcast
“I Saw Potential Where Others Saw Problems” Georgiana Dragomir, CEO - Grapefruit.RO
Georgiana Dragomir, the first Romanian woman to attend Massachusetts Institute of Technology's Entrepreneurship Bootcamp, shares her inspiring journey from the corporate world to leading a thriving digital agency. She discusses her leadership philosophy centred on transparency, adaptability, and human connection.
This conversation very much felt like a masterclass in leadership, and I hope it inspires you as much as it inspired me.
“Strategy is Fundamental. If You Don’t Plan for an Outcome, Chances are You’re Just Throwing Money Away”
“While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy at the same time."
Rowan Morrison, Co-Managing Director at Rationale
Career Transitions, Job Hunting and Ageism in Marketing
“Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.”
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Marketers are their best selves when they believe in and love the product they’re marketing. And if you don’t, it is hard to get excited about your role. ”
Lauren Berkemeyer, Chief Marketing Officer at YuLife, Ex-Dow Jones, WSJ Marketer