Too often, marketing is viewed as a service department rather than a strategic partner. This misperception can lead to misaligned goals and missed opportunities. Often seen as the external voice of the business, Marketing’s real success begins much closer to home. Listen to Margaux outline the path to better collaboration and enhanced credibility for marketing teams. More of that, please!

"It's not about getting quick-wins but building long-term success with loyal customers and earning trust and admiration for your brand." Phil Treagus-Evans, author of Human-First Marketing.

I've highlighted so many paragraphs of Phil's book which I couldn’t recommend enough to marketers at all stages of their career. This conversation felt like the ‘cherry on top’ for me, as I was learning and being reminded about the importance of serving people with my marketing efforts.

"I do always ask myself: Am I learning?" said Gavin and there is SO MUCH to learn for all of us in this episode as Gavin shares insights from his successful marketing career, working for brands such as Nationwide Building Society, PepsiCo and the Chartered Institute of Marketing.

Georgiana Dragomir, the first Romanian woman to attend Massachusetts Institute of Technology's Entrepreneurship Bootcamp, shares her inspiring journey from the corporate world to leading a thriving digital agency. She discusses her leadership philosophy centred on transparency, adaptability, and human connection.

This conversation very much felt like a masterclass in leadership, and I hope it inspires you as much as it inspired me.

Knee-deep in marketing planning? Tune into this episode for actionable advice from a fellow marketing professional who's been at it for over a decade. Here's my strategy that I've refined through experience, by creating  marketing plans for various companies for more than 10 years.

“While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy at the same time."

Rowan Morrison, Co-Managing Director at Rationale

“The things that make words worth reading are empathy, imagination, creativity, human relationships. AI is just a very, very comprehensive answering machine. Quality will trump quantity - always.”

Eloise Leeson-Smith, Linguist and Founder of Olim Communications