“Stories hold so much magic and can create such a powerful impact when told to the right audience in the right way.” Not many people can say they have 30 years of experience in Marketing. But Meena McDonald can! And she has quite a few lessons to share and tips up her sleeve about what makes good Marketing and how to grow your career in this field (while telling some good stories in the process). I loved speaking with and learning from her.

Your career doesn’t have to be a solo journey.
In this episode, I’ve chatted with Olivia about community, networking, and building a career WITH people who lift you up. Tune in - you’ve got so much to learn from this conversation.

"I do always ask myself: Am I learning?" said Gavin and there is SO MUCH to learn for all of us in this episode as Gavin shares insights from his successful marketing career, working for brands such as Nationwide Building Society, PepsiCo and the Chartered Institute of Marketing.

The start of a new role can feel scary and daunting. There are so many new things to learn during this important chapter of your employment. In this episode, I’ve outlined a few things that, if done right from the beginning, will increase your chances of success in your new role. Listen in and be encouraged.

Warning: this episode might just make you fall in love with Marketing.

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.

“Yes, there are some theories that we’ve been teaching for 20 years but the way we apply them [now] is completely different.”

Dr Candan Elmer - BA (Hons) Digital Marketing Course Leader, University of Central Lancashire

“Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.”

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Marketers are their best selves when they believe in and love the product they’re marketing. And if you don’t, it is hard to get excited about your role. ”

Lauren Berkemeyer, Chief Marketing Officer at YuLife, Ex-Dow Jones, WSJ Marketer

“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you.

Marketers have been influencers since the day marketing was born.” Marie Grieve, Marketer and Founder of Costello Palmer Communications

“The things that make words worth reading are empathy, imagination, creativity, human relationships. AI is just a very, very comprehensive answering machine. Quality will trump quantity - always.”

Eloise Leeson-Smith, Linguist and Founder of Olim Communications