“Freedom is definitely one of the main benefits [of freelancing], as is the opportunity of moving into different industries or different sectors that you wouldn't have had before.

[The challenge] is keeping that flow of work. You’ve got to always think about where your next clients are coming from.”

Tune into this honest conversation with Erica Coulehan, former Product Marketer at Bentley Systems and Owner of EC-Marketing where we talked about the realities of freelancing, her own creative process, networking and everything in between.

The start of a new role can feel scary and daunting. There are so many new things to learn during this important chapter of your employment. In this episode, I’ve outlined a few things that, if done right from the beginning, will increase your chances of success in your new role. Listen in and be encouraged.

“It’s never too late and you’re never too old to learn something new.” If I could summarise my discussion with Kiran Kapur, the CEO of the Cambridge Marketing College, I would use this old but true adage.

Kiran - a highly accomplished marketer - has kindly walked me through her own career journey, explained its inflection points and offered plenty of advice for marketers at all stages of their career.

When I first stared managing events back in 2014, I felt anxious and confused. Fast forward to today and I've learned quite a few lessons along the way, some of which I've shared in this episode. Enjoy!

Ana Rogerson - Podcast Host

Warning: this episode might just make you fall in love with Marketing.

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.

The first main decision you will face as you transition into freelancing is how to market your services.

In this episode (which felt like recording a voice message for all of you out there pondering this choice) - I outline a few things to consider so you make the right choice for you.

Ana Rogerson - Podcast Host

“Yes, there are some theories that we’ve been teaching for 20 years but the way we apply them [now] is completely different.”

Dr Candan Elmer - BA (Hons) Digital Marketing Course Leader, University of Central Lancashire

“The pay-off is massive if you keep going [with your podcast] because what you’re essentially doing is you’re building a loyal fanbase. They’ll listen to you for 20 minutes, 40 minutes, an hour. In the world of marketing that is absolute gold dust.”

Michael Bird, Head of Audio, Hewlett Packard Enterprise

“If I learned one thing setting up my own business is that marketing is the same whatever you're selling and whatever industry you're in.”

Denise Strohsahl, Small Business Marketing Consultant, Founder of sandstonecastles

“While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy at the same time."

Rowan Morrison, Co-Managing Director at Rationale

“LinkedIn is a social network, it is not a social media channel. Social media is much more - broadcast and resonate, LinkedIn is much more - relationship and network.” James Potter, The Linked In Man

“I think that being a solopreneur is a viable career route for young professionals with a caveat…

… the other big problem I see with freelancing as a fresh graduate is …” Tune in for a snapshot of the pros and cons of these two career choices, as viewed by me.

“Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.”

….

Marketers are their best selves when they believe in and love the product they’re marketing. And if you don’t, it is hard to get excited about your role. ”

Lauren Berkemeyer, Chief Marketing Officer at YuLife, Ex-Dow Jones, WSJ Marketer

“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you.

Marketers have been influencers since the day marketing was born.” Marie Grieve, Marketer and Founder of Costello Palmer Communications

“The things that make words worth reading are empathy, imagination, creativity, human relationships. AI is just a very, very comprehensive answering machine. Quality will trump quantity - always.”

Eloise Leeson-Smith, Linguist and Founder of Olim Communications

I'm Ana Rogerson - a seasoned marketing professional with over 13 years of experience and a passion for helping others.

Tune into my podcast for a dose of wisdom, a pinch of encouragement and a whole lot of expertise shared by my guests and I to enable YOU to navigate the wild and beautiful world of marketing.